As part of the excellent service Shoe Science offers they gather information about a customer's foot profile in order to provide a better service in recommending the right shoes. Blue Sun Digital helped with this process by providing an application used throughout their stores to manage their customer details.
Reporting KPIs
Capturing data is of course only part of the story. With extensive reporting Shoe Science are able to analyse customer information to help make crucial decisions, drive the business and provide a better service to their customers.
Targeted Marketing
Nobody likes spam email so marketing campaigns can be targeted to provide real value to customers ensuring they are happy with the service and return to the stores for their shoes time and again.
Loyalty Scheme
A key requirement of the software off the back of capturing data to better service their customers was the ability to implement a loyalty scheme. Shoe Science Ambassador Rewards are an integral part of Fit360 allowing Shoe Science to reward their loyal customers.
Shopify Integration
The loyalty scheme provided by the Fit360 also integrates into the Shoe Science web site allowing new customers to join and get a free gift on their first purchase. Orders are pushed through from Shopify to the Fit360 database to ensure customer information is complete.